In October 2013 the CoverGirl Capitol Collection will launch, just in time for the second movie in the Hunger Games series.
Fashion from the ‘Catching Fire’ districts is bizarre, and consists of whimsical and peculiar styles far from anything worn in real life. This collection will include amazing nail decals, lip glosses and mascara among others to create the overall look for each district. To allude to the movie, the cosmetics are created with each district in mind. For example, as District 4 is known for its fishing industry, the look will include fishnets and different shades of blue makeup. Likewise, the luxurious District 1 embodies a rich and fancy look.
These looks are definitely eccentric and beautiful; it’s definitely exciting to wait in anticipation to see what CoverGirl has in store for the other district looks.
Why This Trend Is Growing
- District-inspired Cosmetics Collections
- Creating cosmetics collections inspired by different districts of a popular movie franchise presents opportunities for creating unique and innovative products that appeal to fans of the franchise.
- Branded Cosmetics Collaborations
- Collaborating with popular movie franchises to create unique cosmetics collections presents an innovative marketing opportunity for cosmetics companies to appeal to fans of the franchise.
- Fantasy-inspired Beauty Trends
- Taking inspiration from fantasy movies and books to create unique and eccentric beauty trends presents opportunities for cosmetics companies to stand out in an oversaturated market and appeal to younger generations.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can create unique products and collaborate with popular movie franchises to reach new audiences and capitalize on trends inspired by popular culture.
- Entertainment
- The entertainment industry can collaborate with cosmetics companies to create unique consumer products that appeal to fans of popular movies and TV series.
- Fashion
- The fashion industry can take inspiration from fantasy movies and books to create unique and eccentric beauty trends for fashion shows and photo shoots.
