The 'Easy Summer' editorial for Cover Man features Swedish model Erik Andersson who channels a grunge surfer in the shoot. Erik is captured by photographer Philip Messman's lens and outfitted by wardrobe stylist Oliver Fussing.
Sporting a range of cool casuals, the model pulls off denim-on-denim pairings, summery statement tees and paisley bandana prints that are reminiscent of the 90s.
With the popular return of 90s-inspired styling, the fashion industry is gaining a new-found appreciation for nostalgia. Cover Man's 'Easy Summer' editorial shines a light on relaxed and youthful wardrobe staples that are elegant and effortlessly cool.
The publication's latest fashion story is lensed amidst a beautiful outdoor setting and captures stunning views of a natural landscape that includes flower meadows and beach horizons.
Key Themes Behind This Trend
- Nostalgia Fashion
- The return of 90s-inspired styling is disrupting fashion trends, creating a new market for nostalgic fashion items.
- Outdoor Photoshoots
- The popularity of outdoor settings for photoshoots is disrupting the traditional studio setup, creating new opportunities for photographers and models.
- Relaxed Styling
- The trend towards comfortable, casual fashion staples is disrupting the traditional formal wardrobe, creating a market for relaxed and effortless styling.
Where This Applies
- Fashion
- The fashion industry has the opportunity to capitalize on the growing interest in nostalgic fashion and the demand for relaxed and effortless styling.
- Photography
- Photographers now have the opportunity to explore new settings and embrace the trend of outdoor photoshoots to capture stunning imagery.
- Modeling
- Models now have the opportunity to showcase their versatility by adopting the relaxed and effortless styling trend that is currently gaining popularity.
