Jordan Brand introduces another tonal iteration of the Air Jordan 1 Mid sneaker model with the Court Purple colorway to join the roster this season. It has two tones that decorate the entire silhouette and has the Court Purple making up the Swoosh logo by the lateral side of the shoe, the ankle flap, and the overlaying details.
It sits next to contrasting hits of black that can be seen by the perforated toe box, the quarter panels, the ball-and-wing logo, and the collar section. The shoes then rest on top of an eggshell white midsole foundation and it all is rounded out by the Court Purple color that dyes the outsole base. It is set to launch in the upcoming months.
Image Credit: Nike
Why This Trend Is Growing
- Dual-tonal Sneakers
- Opportunity for companies to create more dual-tonal sneaker designs for consumers who want unique shoes that stand out.
- Color-blocked Sneakers
- Color-blocking is a popular design trend in the sneaker industry, creating an opportunity for companies to experiment with bold colors and unique combinations.
- Retro-inspired Sneakers
- Taking inspiration from classic designs and retro color palettes is a popular trend in the sneaker industry, creating an opportunity for companies to update and modernize old favorites.
Industries Being Reshaped
- Footwear
- The footwear industry can incorporate more dual-tonal designs into their product offerings to attract consumers who want a unique and bold look.
- Fashion
- The fashion industry can explore the trend of color-blocking in their designs to create eye-catching and statement-making pieces.
- Sportswear
- The sportswear industry can incorporate retro-inspired designs into their product line to appeal to consumers who want classic styles with modern updates.
