Aptly named Shaved Ice, this cooling shaving cream by Lush is bound to elevate the ritual for individuals who grow and maintain beards. The formula, which is marketed as more satisfying than soap, is packed with beneficial ingredients that elevate the mind and the skin.
The base of Shaved Ice is Lush's bestselling Dream Cream which contains oat milk, rose water, and cocoa butter, and allows for "your razor [to] glide over the skin." Aside from moisturizing properties, this blend also has anti-inflammatory properties thanks to the inclusion of oat milk. The cooling shaving cream also contains activated charcoal to decongest hair follicles and menthol crystals for a "tingly fresh feeling." Finally, Lush includes sandalwood oil to achieve a grounding effect.
Image Credit: Lush
Why This Trend Is Growing
- Cooling Shaving Products
- There's room for innovation in creating more shaving creams and soaps that deliver a cooling sensation for a more refreshing shaving experience.
- Clean Beauty Shaving Products
- Incorporating natural and organic ingredients, like oat milk and cocoa butter, into shaving products provides opportunities for creating clean beauty shaving products that consumers will appreciate.
- Gender-inclusive Shaving Products
- Creating shaving creams that are marketed to all genders and skin types presents an opportunity for brands to be inclusive and reach a wider customer base.
Industries Being Reshaped
- Personal Care Industry
- The personal care industry can take advantage of the trend of using natural ingredients in shaving products, such as oat milk and sandalwood oil, to create new innovative shaving creams and soaps.
- Men's Grooming Industry
- Men's grooming brands can capitalize on the trend of cooling and soothing shaving products, like Lush's Shaved Ice, to create more shaving products that cater to men's needs.
- Clean Beauty Industry
- The clean beauty industry can create more shaving products that are free from harmful chemicals and incorporate natural ingredients like rose water and cocoa butter for a more sustainable and eco-friendly option.
