Floral Silhouette Sneakers

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The Converse x PatBo Collection Embraces Playfully Feminine Prints

— August 4, 2016 — Fashion
The Converse x PatBo collection is a wonderful line of sneakers that manages to take the highly reputed Chuck Taylor silhouettes and add a delightful new twist to them that ensures that their wearers will stand out in the crowd.

The sneakers are the result of a collaboration between Converse and the Sao Paulo, Brazil-based fashion brand PatBo, which is famous for its feminine designs and playfully youthful prints. This sort of ethos is clearly present in the Converse x PatBo collection, which super-imposes hue-filled embroidery, flower shapes and metal elements on a wide variety of Chuck Taylor sneaker silhouettes.

This sneaker collection is targeted towards people who have a playful and positive approach to life, and makes use of uniquely Brazilian artwork that offers a refreshing twist to classic sneaker color schemes.

Trend Themes

  1. Playful Embroidery Sneakers — The combination of hue-filled embroidery, flower shapes, and metal elements on sneakers presents an opportunity for disruptive innovation in the footwear industry.
  2. Feminine Print Collaboration — Collaborating with fashion brands known for feminine designs and playful prints opens up possibilities for disruptive innovation in the fashion industry.
  3. Refreshed Classic Sneaker Color Schemes — Introducing uniquely Brazilian artwork and refreshing color schemes to classic sneaker silhouettes provides an opportunity for disruptive innovation in the footwear market.

Industry Implications

  1. Footwear — The Floral Silhouette Sneakers collection presents a disruptive innovation opportunity in the footwear industry.
  2. Fashion — The collaboration between Converse and PatBo showcases an opportunity for disruptive innovation within the fashion industry.
  3. Art — Incorporating uniquely Brazilian artwork on sneakers creates a potential disruptive innovation in the art and fashion industries.
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