The Contributing Editor 'Two of Hearts' Editorial is Heart-Melting

 - Jun 19, 2010   Updated: Jul 4 2011
References: kevinamato & thecontributingeditor
The Contributing Editor 'Two of Hearts' editorial is heart-melting. I'm not one to find everything and anything cute, so when I say something is adorable, I mean it. Photographer Kevin Amato managed to capture that ineffable twinkle between couples without fail.

Fashion editor Mensor Kamaraké styled models Sessilee Lopez and Wendell Lissimore in playful pseudo-matching ensembles by the likes of designers like Louis Vuitton, D&G and General Idea.

Implications - These playful editorials use the power of emotional appeal that comes with romance to sell a product. Using sentiment to target certain age demographics or package a commodity aimed to induce specific emotions within customers is a great way to appeal to a broad consumer base.