In a three-way collaboration Kith, New Balance, and Mad Paris have teamed up to deliver a one-of-a-kind 'Contax G2' camera kit -- the perfect gift for a streetwear-loving photographer.
The new streetwear-friendly kit comes with a restored Contax G2 rangefinder camera in four different colorways, which were custom-designed by Mad Paris, a boutique French watchmaker. In addition, the kit features a high-end 45mm Carl Zeiss Planar lens and a matching bespoke Globe-Trotter carrying case and strap. What's more, the kit features a reel of JCH Streepan 400 film from boutique camera collector Japanese Camera Hunter.
For those interested, the Contax G2 camera kit by Kith, New Balance, and Mad Paris is set to drop on June 14.
Image Credit: Kith
What's Driving This Trend
- Streetwear Camera Kits
- The trend in streetwear-approved camera kits offers an opportunity to collaborate with boutique designers for unique and personalized camera kits.
- Customized Camera Designs
- The introduction of custom-designed cameras by Mad Paris presents an opportunity for greater personalization of camera designs.
- Retro-futuristic Aesthetics
- The popularity of retro-futuristic aesthetics in streetwear and photography presents an opportunity for collaborations and designs that feature vintage cameras with modern technology.
Who This Affects Most
- Fashion
- Fashion companies can explore collaborations with camera companies to create unique and personalized camera designs for their customers.
- Camera and Photography
- Camera companies can collaborate with boutique designers to offer customized camera designs for niche markets, such as streetwear enthusiasts.
- Luxury Goods and Accessories
- Luxury goods and accessories companies can explore partnerships with camera companies to offer high-end, bespoke camera kits for their customers.
