I am not sure if this print ad for Playboy TV, which shows a TV remote control wearing a condom, does the TV channel any favors.
I mean, we usually connect the use of condoms with two things: avoiding pregnancy, and protecting ourselves from sexually transmitted diseases. I wonder what the message of the ad is supposed to be. Personally, it gives me the impression that the channel is so seedy and dirty, that the TV remote has to protect itself by wearing a condom. If that's what the campaign is going for, then it did its job well. However, if they wanted to portray a sexy or inviting vibe, then it did not really work for me.
The May 2008 ad was photographed by Lao Bai with creative director Zhanfeng Sui and art director Wenjin Chen for Beijing Dentsu advertising agency, China.