This is a cool piece of male jewelry designed by Brooklyn-based Sakurako Shimizu. The 1981 'ATARI Ring' was handmade in 2008 from 18 karat gold and looks brilliantly slick.
The perfect masculine geeky must have item is a precise replica of the original Atari computer chip and there is a silver version, too.
This is the perfect gift for the stylishly, pc-loving, geeky gentleman.
Implications - With the rise in tech-savvy consumers comes new opportunities for design. Businesses that recognize societal movements, such as the rise in the importance of technology, can ensure they remain current. Unusual uses of technological elemets within product designs and packaging gain consumer appreciation.