Women can easily find provocative and sensual undergarment yet the market for comfortable lingerie is niche. Moons and Junes attempts to revolutionize this part of the fashion industry with items that are specifically "designed to cater to your body and your needs." As a result, the ethically focused brand offers its consumers bras and underwear that are aesthetically pleasing, inclusive in sizing and stress-free.
Upon entering Moons and Junes e-commerce website, potential customers are met with a "No Underwire, No Padding, No Bullshit" disclaimer that openly communicates the business' philosophy. The comfortable lingerie is modeled by individuals from different ethnicities and body shapes.
In addition to its cozy offerings, Moons and Junes has a space dubbed 'Bits and Boobs,' where women can post unretouched photos of their chest. This creates a sense of community and a celebration of realism.
Photo Credits: Alona Vibe