Cole Mohr steps into the role of a time-travelling sartorialist for Customellow’s Spring/Summer 2013 campaign. Photographed by Jeffrey Graetsch, the top male model is featured in various captures of him travelling from his past and his future. Mohr is outfitted in classically tailored suits and preppy boy ensembles for Customellow’s 2013 campaign.
Mohr is a clear favorite for Customellow campaigns, and why wouldn’t he be? The spritely male model's persona resonates in his captures. His fun and captivating personality in these shots commands an unspoken authority that will draw you in.
The editorial is somehow reminiscent of the movie ‘The Time Traveler’s Wife.’ The captures of Mohr in every shot showcase a sense of loneliness, but the model’s joy-filled character hides it beautifully.
Key Themes Behind This Trend
- Time-traveling Fashion
- Opportunity for fashion brands to create campaigns that incorporate time-traveling elements and storytelling.
- Nostalgic Imagery
- Opportunity for photographers and advertisers to create visually captivating campaigns that evoke a sense of nostalgia.
- Personality-based Marketing
- Opportunity for brands to showcase the unique personality of their models or ambassadors in order to connect with consumers on a deeper level.
Where This Applies
- Fashion
- Fashion brands can leverage the trend of time-traveling fashion to create innovative campaigns and collections.
- Advertising and Photography
- Opportunity for photographers and advertisers to utilize nostalgic imagery to create impactful and memorable campaigns.
- Marketing and Branding
- Brands can explore personality-based marketing to create authentic connections with their target audience.
