Coach's 90s Swinger bag is back with a Y2K-Inspired Look
Ellen Smith — December 2, 2020 — Fashion
Coach's 90s Swinger bag is being re-imagined in this new campaign staring Kim Petras, Paris Hilton, and Rickey Thompson. Consumers who follow fashion are familiar with the cyclical nature of it. In 2020, the styles of decades past are making a comeback, which inspired Coach's campaign. Featuring a nostalgic Y2K aesthetic, this purse re-launch was inspired by old school messaging platforms, like MSN Messanger, and Yahoo Messanger.
The ad, which takes place as a screen recording on a windows computer, features the stars messaging back and forth with their shoulder bags in plain view. As for the purses, they're available in six colorways and available to shop on Coach's website for a price point of $275 USD.
Image Credit: Coach
The ad, which takes place as a screen recording on a windows computer, features the stars messaging back and forth with their shoulder bags in plain view. As for the purses, they're available in six colorways and available to shop on Coach's website for a price point of $275 USD.
Image Credit: Coach
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