Reebok and CRITIC work in collaboration on the brand new Club C 85 GTX sneaker model. The iconic silhouette is made using GORE-TEX INFINIUM fabrication for a weatherized update in time for the season. The shoes upper is made from GORE-TEX leather materials with microfiber and premium leather overlaying on top.
This can be seen at the lateral side, the heel section, and the mudguard. The white rubber sole units are now changed and branding details follow through at the tongue tag and the black heel tab. It reads "COPYRIGHT EST. 2006" and GORE-TEX Korean text. Additional branding of the durable material can be seen at the lateral tags and at the toe box, complete with Reebok branding on the sides.
Image Credit: atmos
What Makes This Trend Stand Out
- Weatherproof Sneakers
- The use of GORE-TEX INFINIUM fabrication for weatherized sneakers opens up opportunities for disruptive innovation in materials science.
- Collaborative Sneaker Design
- Collaboration between a streetwear brand and traditional sportswear company leads to a unique sneaker, creating opportunities for disruption in the fashion industry.
- Premium Sneaker Overlays
- The use of microfiber and premium leather overlays on the upper of sneakers creates disruption in the luxury footwear industry.
Sectors Adopting This
- Sportswear
- Collaborative design, such as the Reebok- CRITIC partnership, can pave the way for disruption in the sportswear industry.
- Streetwear
- A streetwear brand collaborating with a sportswear company, like in the creation of the Club C 85 GTX sneaker, allows opportunities for market disruption through the intersection of fashion and athletics.
- Materials Science
- The development of weatherproof shoes with GORE-TEX INFINIUM fabrication creates opportunities for disruption in the materials science industry through advancements in sustainable design.
