Mrs. Freshley's and Cinnabon Expand Their Partnership
Meghan Young — March 23, 2015 — Lifestyle
References: mrsfreshleys & marketwatch
The cinnamon desserts created through the collaboration between Cinnabon and Mrs. Freshley's has been expanded. Including two new cakes, it brings even more sweetness to vending machines across the nation. Through this partnership, Cinnabon is able to target a whole new on-the-go demographic who loves their cinnamon desserts.
With a unique take on people's favorite Cinnabon offerings, the cinnamon desserts take on the form of mini donuts, twirls and more. These cinnamon desserts are available in three ounce single serve three-packs and six ounce multi-pack 6-packs. This variety ensures people are presented with the best options for them. Great for a quick breakfast solution or a sugary snack, the Cinnabon by Mrs. Freshley collection is great for adults and children alike.
With a unique take on people's favorite Cinnabon offerings, the cinnamon desserts take on the form of mini donuts, twirls and more. These cinnamon desserts are available in three ounce single serve three-packs and six ounce multi-pack 6-packs. This variety ensures people are presented with the best options for them. Great for a quick breakfast solution or a sugary snack, the Cinnabon by Mrs. Freshley collection is great for adults and children alike.
Trend Themes
1. Cinnamon Dessert Expansion - Expanding the partnership between Cinnabon and Mrs. Freshley's, new cinnamon dessert options are bringing sweetness to vending machines nationwide.
2. On-the-go Cinnamon Desserts - With mini donuts, twirls, and more, Cinnabon and Mrs. Freshley's offer convenient cinnamon desserts for the on-the-go demographic.
3. Versatile Cinnamon Dessert Options - The Cinnabon by Mrs. Freshley collection provides a variety of single and multi-pack options, making it suitable for breakfast or as a sugary snack.
Industry Implications
1. Vending Machine - The expansion of the Cinnabon and Mrs. Freshley's partnership presents innovative opportunities for the vending machine industry to stock popular and convenient cinnamon desserts.
2. Bakery - Collaborations between Cinnabon and Mrs. Freshley's open up disruptive innovation opportunities in the bakery industry with their unique and versatile cinnamon dessert offerings.
3. Convenience Food - The Cinnabon by Mrs. Freshley collection caters to the on-the-go demographic, creating disruptive innovation opportunities in the convenience food industry with its convenient and flavorful cinnamon desserts.
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