Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Bloggers Defy Great Firewall

Chinese Publishers Embrace Web

— May 16, 2008 — Pop Culture
In the West, online publication is a core of modern literature. It's now been proven that in China, the same can be said for journalism and the web.

Roughly 20 per cent of bestselling books in China now stem from online literature. A press release from the Frankfurt Book Fair likens writing for the web to “the karaoke bar of the 21st century.”

What are the implications now that Chinese publishers have realized the power of, and freedom that accompanies, the Internet? What does it mean for the country's literary future? Will they embrace the movement, or fight for control and tradition?

Private publishing houses are bringing exposure to up and coming authors of the web and helping to shed more light on popular topics in the blogosphere. Last year about 20 per cent of best selling titles originated in cyberspace, and the Book Information Center (BIZ) in Beijing, along with Publishing Today magazine, predict this percentage will increase dramatically.

A study about the evolution of the e-book found a 40 per cent increase in regular online readers in China from 2006 to 2007. China has about 70 million blogs and 47 million active bloggers and up to 400 manuscripts are published daily in 64 online literature portals. 1,361 further website offer electronic reading material to China's 170 million web users.

It's a booming industry and China is embracing the Internet as fuel for the Chinese publishing industry.

Those experiencing the most profitability are private publishing houses, or what the Chinese call, “cultural companies.” Since can't publish anything that contradicts national publishing laws in print, on the web, they are flourishing.

Due to its open nature and viral capabilities, the web enables a creativity that offers much more freedom. The web is a safe venue for budding authors to be discovered, and a place where fresh topics can be introduced. Private publishers are even using the internet to hire online agents and talent scouts, occupational fields that didn't previously exist in China's highly censored publishing industry.

The creative impulses web 2.0 has generated are being acknowledged by around 570 publishing houses who are embracing that fresh talent discovered on the web, like blogger Hong Huang, are legitimate authors. A survey of China's top 26 publishing houses revealed 65 per cent consider the internet important for discovering new authors and topics, and that they spend at least 30 minutes a day perusing related sites.

As much as they have tried to prevent it, China's Internet is, for the most party, devoid of censorship. There is more freedom online than anywhere else in the Chinese media. The Great Firewall of China could never control 100 per cent of the content due to technological limits and the abundance of the content on the web.

Politics aside, the Internet has, like in other parts of the world, become an integral part of China's modern culture and mentality. The Internet offers a new platform for personal expression and self promotion. It's also the best vehicle to showcase a talent, hence the comparison to karaoke bars.

Unlike what's being feared in west, the Internet is actually becoming one of the most beneficial tools of the modern publishing industry in China, instead of becoming a threat to traditional print media.