Chic activewear is high in demand as individuals seek out comfortable and stylish clothes, even during the colder months. OTTI, the premium sports brand, just recently released its second installment for the season and the silhouettes are eye-catching. The lookbook also pleases the eye with a well-curated aesthetic. Photographer James Pearson Howes and art director Stephen Monaghan shot this new chic activewear range in the heart of Soho, London—OTTI's home turf.
The premium brand is known for its vibrant colorways, thoughtful design, and eco-conscious fabrication. The second installment of 2022/2023 includes various elegant silhouettes, including all-natural knitwear, activewear, seamless styles, and outerwear. The elevated pieces can be worn indoors and outdoors, and can be seamlessly layered.
Image Credit: OTTI, James Pearson Howes
Why This Trend Is Growing
- Sustainable Activewear Demand
- OTTI's emphasis on eco-conscious fabrication highlights consumers' increasing desire for sustainable and ethical clothing options.
- Versatile Activewear Designs
- OTTI's release of silhouettes that can be worn both indoors and outdoors suggests an opportunity for brands to cater to consumers seeking versatile activewear designs.
- Curated Aesthetic Lookbooks
- OTTI's well-curated lookbook shot by notable creatives suggests an opportunity for brands to invest in visually striking and creative campaigns.
Industries Being Reshaped
- Fashion and Apparel Industry
- OTTI's release of their second collection reflects the fashion and apparel industry's continued focus on producing fashion-forward activewear.
- Sustainability Industry
- OTTI's premium eco-conscious fabrication highlights a trend within the sustainability industry to offer sustainable alternatives in the fashion industry.
- Marketing and Advertising Industry
- OTTI's striking, curated lookbook suggests an opportunity for the marketing and advertising industry to invest in visually impactful campaigns for fashion and apparel brands.
