Well&Truly's Cheezy Thins Have 30% Less Fat Than Traditional Crackers
Katherine Pendrill — April 9, 2026 — Lifestyle
References: foodbev
Well&Truly is expanding its lineup of better-for-you snacks with the debut of new Cheezy Thins.
According to the brand, Well&Truly's new Cheezy Thins contains 30% less fat than traditional cheese crackers, making them a healthier snack option. The crackers are oven-baked and are made with 45% cheddar and gouda, which still gives them that deliciously cheesy taste and crispy texture. The crackers also contain no added sugar and serve as a source of protein. As a spokesperson for Well&Truly noted in a recent press release, "Cheezy Thins give shoppers the cheesy crunch they love, but made with real cheese, free-from credentials and a lighter profile."
The debut flavor for the Cheezy Thins lineup is Jalapeño, Cheddar & Gouda, which pairs a distinctive cheesy flavor with just a hint of mild chilli.
Image Credit: Well&Truly
According to the brand, Well&Truly's new Cheezy Thins contains 30% less fat than traditional cheese crackers, making them a healthier snack option. The crackers are oven-baked and are made with 45% cheddar and gouda, which still gives them that deliciously cheesy taste and crispy texture. The crackers also contain no added sugar and serve as a source of protein. As a spokesperson for Well&Truly noted in a recent press release, "Cheezy Thins give shoppers the cheesy crunch they love, but made with real cheese, free-from credentials and a lighter profile."
The debut flavor for the Cheezy Thins lineup is Jalapeño, Cheddar & Gouda, which pairs a distinctive cheesy flavor with just a hint of mild chilli.
Image Credit: Well&Truly
Trend Themes
1. Better-for-you Snack Reformulation - Brands are reformulating classic snacks to lower fat and sugar while retaining familiar flavors, creating room for novel ingredient blends and processing methods to redefine indulgent snacks as healthier options.
2. Cheese-forward Clean-label Products - Real cheese-centric recipes with clean-label claims are emerging as a premium health-conscious segment that could shift consumer expectations around authentic dairy use in reduced-calorie products.
3. Baked Low-fat Texturing - Advances in oven-baking and texturizing techniques are enabling crispy, low-fat formats that challenge the need for traditional frying or heavy fat carriers in savory snack production.
Industry Implications
1. Snack Food Manufacturing - Manufacturers face a disruptive opportunity to integrate novel formulations and baking technologies that deliver familiar sensory profiles with significantly reduced fat content.
2. Dairy Ingredient Suppliers - Suppliers of cheese and dairy derivatives could be repositioned as innovation partners by providing concentrated flavor systems that allow lower overall fat usage without sacrificing taste.
3. Retail Private Label - Grocery retailers' private-label lines can capitalize on demand for better-for-you indulgences by offering competitively priced, reformulated cracker alternatives that blur the line between value and premium health positioning.
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