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Payless to Brand Hip $35 Shoes

 - Oct 22, 2006
References: post-gazette & news.agendainc
Payless Shoe Source is going to brand a hip new line of sneakers called, "The Amp." The Amp will shatter the typical shoe price point at a mere cost of $35. The Wall Street Journal Reported, "Sneaker shoppers accustomed to ever-escalating prices may be facing another kind of sticker shock this fall, with the launch of some inexpensive sneakers that make controversial claims to rival expensive shoes in quality."

Another retailer, Steve & Barry's University Sportswear, is pushing a $15 sneaker which they claim offers, "the same performance attributes found in sneakers sold for $100 or more."