Chanel Cruise 2010 Campaign Gets Intimate
mediterranean — May 25, 2009 — Marketing
References: homotography.blogspot
While most people think of exotic vacations and sunny beaches when they talk about a cruise, Chanel went in the opposite direction for their Chanel Cruise 2010 ad campaign.
Shot by Karl Lagerfeld, the ads have a dark bedroom as the setting. The poor lighting and intimate poses of models Baptiste Giabiconi and Karen Elson give a vibe of voyeurism to the images. It’s as if we are sneaking a peek into the bedroom of this young couple.
Shot by Karl Lagerfeld, the ads have a dark bedroom as the setting. The poor lighting and intimate poses of models Baptiste Giabiconi and Karen Elson give a vibe of voyeurism to the images. It’s as if we are sneaking a peek into the bedroom of this young couple.
Trend Themes
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Intimate Photography — Opportunity for photographers to experiment with intimate and voyeuristic themes in their work.
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Dark Fashion Campaigns — Potential for fashion brands to break away from traditional sunny and exotic campaigns and explore darker themes.
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Alternative Cruise Advertising — Opportunity for cruise companies to create campaigns that showcase unique and unexpected experiences outside of the typical tropes.
Industry Implications
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Fashion — Brands can incorporate intimate and voyeuristic themes to showcase their products in a unique and edgy way.
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Photography — Photographers can explore intimate and voyeuristic themes in their work to create a bold and daring aesthetic.
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Travel and Tourism — Cruise companies can break away from traditional advertising and showcase unique and alternative experiences to stand out in the market.
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