Ryan Shazier, the former NFL player best known for being a linebacker on the Pittsburgh Steelers and a Pro Bowler, was roped in by none other than Pennsylvania-based hemp company Sugarleaf Organics in order to launch a brand new CBD collection that is designed to help consumers to go about boosting their life from a variety of lenses that include sleep, mood and pain relief.
Shazier famously incorporated CBD into his recovery after he suffered a serious injury during a tackle in 2017 which forced him to undergo spinal stabilization surgery. Accordingly, he's well-placed to be at the forefront of the 'Steel City Greats Ryan Shazier' CBD collection, which includes gummies, tinctures and a CBD-menthol pain relief cream.
“CBD is a natural remedy that allowed me to manage the pain through a difficult time in my life," said Shazier. "I am excited to be working with Sugarloaf to deliver quality CBD products nationwide to individuals who may benefit from CBD, but who may not be able to consume medical marijuana for any number of reasons.”
Image Credit: Sugarleaf Organics
Why This Trend Is Growing
- Athlete-endorsed CBD Collections
- CBD products endorsed by athletes, such as Ryan Shazier, create opportunities in the CBD market.
- CBD for Health and Wellness
- The use of CBD in products like gummies, tinctures, and pain relief cream offers consumers a natural approach to sleep, mood, and pain management.
- CBD as an Alternative to Medical Marijuana
- CBD provides a viable option for individuals who cannot consume medical marijuana due to various reasons, creating a niche market for CBD products.
Industries Being Reshaped
- CBD Market
- The growing demand for CBD products endorsed by athletes presents an opportunity for companies in the CBD industry to expand their product offerings and reach new consumers.
- Health and Wellness Industry
- The incorporation of CBD in health and wellness products opens up innovative possibilities for companies to tap into the growing trend of natural remedies.
- Medical Marijuana Industry
- CBD acts as a complementary product in the medical marijuana industry, catering to individuals who cannot consume medical marijuana but seek alternative solutions.
