Check out this guerrilla piece for Eatalica Burgers. The copy on the poster says: â€ Ogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued for your safety
by the management of Eatalica burgers".
Implications - Many people like advertisements that are interactive because they are often very memorable. The featured ad is a good example of a subtly interactive ad that many people will find funny. Advertisers that can make people laugh are guaranteed to do well because those people will then go out and share their hilarious experience with others. The advertisement then becomes a sensation and a part of pop culture.
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