The Carven Spring/Summer 2012 Menswear Collection is Sharply Dressed
Jana Pijak — March 26, 2012 — Fashion
References: carven.fr & coutequecoute.blogspot
The Carven Spring/Summer 2012 menswear catalogue showcases the latest collection from the clean-cut brand. Chic and effortlessly cool, this bold lookbook advertorial features a series of sharply dressed in-studio captures.
From suited separates to bright sweater and shorts pairings, this alluring portrait series is sleek and simplistic. This sophisticated portrait series exudes luxury, status, attitude, personality and a collegiate fashion flair.
Staying true to its brand aesthetic, the Carven Spring/Summer 2012 menswear collection shines a spotlight on preppy staples that include cable-knit sweaters, geek-chic suiting, hip outerwear and pleated trousers among others. From clean lines and impeccably paired earth tones, this catalogue relies on luxe layers, rich textures and sleek silhouettes. A contemporary take on classic elegance, this memorable advertorial is ivy league chic.
From suited separates to bright sweater and shorts pairings, this alluring portrait series is sleek and simplistic. This sophisticated portrait series exudes luxury, status, attitude, personality and a collegiate fashion flair.
Staying true to its brand aesthetic, the Carven Spring/Summer 2012 menswear collection shines a spotlight on preppy staples that include cable-knit sweaters, geek-chic suiting, hip outerwear and pleated trousers among others. From clean lines and impeccably paired earth tones, this catalogue relies on luxe layers, rich textures and sleek silhouettes. A contemporary take on classic elegance, this memorable advertorial is ivy league chic.
Trend Themes
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Preppy Chic Fashion — The preppy fashion trend is ripe for disruption as designers can explore experimental designs, sustainable fabrics, and innovative materials to create a new interpretation of the trend.
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Effortless Aesthetic — The trend of effortless fashion is an opportunity for innovation through the use of smart fabrics, functional design and technology-driven clothing construction that meets the customer's needs
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Minimalistic Lookbooks — Innovators can explore the concept of minimalistic lookbooks as a way to let the product speak for itself without relying on lavish photoshoots.
Industry Implications
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Fashion — The fashion industry can explore preppy fashion, effortless fashion, and minimalistic lookbooks to provide new interpretations to their customers for their future clothing lines.
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Textile — The textile industry can work to produce sustainable fabrics and innovative materials such as smart fabrics and functional designs to be used in preppy clothing lines
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Advertising — Advertising industries have the opportunity to leverage minimalistic style in their campaigns and explore different photography techniques to showcase the product in its natural state.
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