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Prim Prepster Catalogues

The Carven Spring/Summer 2012 Menswear Collection is Sharply Dressed

— March 26, 2012 — Fashion
The Carven Spring/Summer 2012 menswear catalogue showcases the latest collection from the clean-cut brand. Chic and effortlessly cool, this bold lookbook advertorial features a series of sharply dressed in-studio captures.

From suited separates to bright sweater and shorts pairings, this alluring portrait series is sleek and simplistic. This sophisticated portrait series exudes luxury, status, attitude, personality and a collegiate fashion flair.

Staying true to its brand aesthetic, the Carven Spring/Summer 2012 menswear collection shines a spotlight on preppy staples that include cable-knit sweaters, geek-chic suiting, hip outerwear and pleated trousers among others. From clean lines and impeccably paired earth tones, this catalogue relies on luxe layers, rich textures and sleek silhouettes. A contemporary take on classic elegance, this memorable advertorial is ivy league chic.
Trend Themes
1. Preppy Chic Fashion - The preppy fashion trend is ripe for disruption as designers can explore experimental designs, sustainable fabrics, and innovative materials to create a new interpretation of the trend.
2. Effortless Aesthetic - The trend of effortless fashion is an opportunity for innovation through the use of smart fabrics, functional design and technology-driven clothing construction that meets the customer's needs
3. Minimalistic Lookbooks - Innovators can explore the concept of minimalistic lookbooks as a way to let the product speak for itself without relying on lavish photoshoots.
Industry Implications
1. Fashion - The fashion industry can explore preppy fashion, effortless fashion, and minimalistic lookbooks to provide new interpretations to their customers for their future clothing lines.
2. Textile - The textile industry can work to produce sustainable fabrics and innovative materials such as smart fabrics and functional designs to be used in preppy clothing lines
3. Advertising - Advertising industries have the opportunity to leverage minimalistic style in their campaigns and explore different photography techniques to showcase the product in its natural state.
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