Starting off from humble beginnings, duo New York City designers of Menswear Dog David Fung and Yena Kim started off organically, taking pictures of their dog, a Shiba Inu named Bodhi for a canine fashion blog on Tumblr.
Completely unaware of how popular their blog may become, they started taking pictures of their dog in menswear outfits, suits, hats, ties etc in the hopes of their dog becoming an internet meme. Bodhi channels cuteness to high end couture, differing from other dogs who normally dress in fancy, over the top, cute outfits. Bodhi is bringing the edge and sass to the dog fashion world. But all that changed when top magazines like GQ and Anderson Cooper from CNN started contacting them. And they have managed to snowball their blog into launching a legitimate dog fashion brand business with an upcoming book.
Why This Trend Is Growing
- Canine Fashion
- Disruptive innovation opportunity: Develop high-end, fashionable clothing specifically designed for dogs.
- Social Media Influence
- Disruptive innovation opportunity: Create specialized social media platforms or tools for showcasing pet fashion.
- Pet Influencer Marketing
- Disruptive innovation opportunity: Build pet influencer marketing platforms to connect brands with popular pet accounts.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate pet fashion lines into mainstream fashion brands and retailers.
- E-commerce
- Disruptive innovation opportunity: Develop online marketplaces for buying and selling pet fashion and accessories.
- Publishing
- Disruptive innovation opportunity: Create a niche market for pet fashion books and magazines, targeting pet lovers and fashion enthusiasts.
