Starting off from humble beginnings, duo New York City designers of Menswear Dog David Fung and Yena Kim started off organically, taking pictures of their dog, a Shiba Inu named Bodhi for a canine fashion blog on Tumblr.
Completely unaware of how popular their blog may become, they started taking pictures of their dog in menswear outfits, suits, hats, ties etc in the hopes of their dog becoming an internet meme. Bodhi channels cuteness to high end couture, differing from other dogs who normally dress in fancy, over the top, cute outfits. Bodhi is bringing the edge and sass to the dog fashion world. But all that changed when top magazines like GQ and Anderson Cooper from CNN started contacting them. And they have managed to snowball their blog into launching a legitimate dog fashion brand business with an upcoming book.