Canada Goose recently joined forces with juun.j for their second collaboration that re-imagines three of Canada Goose’s iconic heritage style: the Resolute 3-in31 Parka, the Expedition Parka, and the Snow Mantra Parka. The new styles pay homages to juun.j's signature “street tailoring” aesthetic and deconstructs the three pieces with "larger than life designs and exaggerated portions."
Each of the three classic styles in the collaboration features unique twists including "the 3-in-1 layered approach for the Resolute, an interior and exterior hood for the Expedition and a fleece lined neck guard for the Snow Mantra." The collaboration revolves around the concept of "unpredictable" with a white colorway to exaggerate the detailed impact.
The Canada Goose x juun.j’s Expedition Parka ($1,695), Snow Mantra Parka ($1,995) and Resolute 3-in-1 Parka ($1,795) are now available to purchase online at CanadaGoose.com, select Canada Goose and juun.j stores, and select wholesale partners.
Image Credit: Canada Goose
What's Driving This Trend
- Exaggerated Outerwear
- There is potential for further collaboration between luxury outerwear brands and fashion designers to create more exaggerated and unique outerwear pieces.
- Unconventional Design
- Luxury brands can explore collaborating with designers to create unconventional designs and twists on classic products to appeal to different consumer groups.
- Streetwear-inspired Design
- Collaborations between luxury brands and streetwear designers can lead to exciting new products that appeal to both the high-end and streetwear fashion markets.
Who This Affects Most
- Fashion
- Luxury fashion brands can explore new collaborations with designers to create unique and unconventional designs like exaggerated outerwear pieces.
- Streetwear
- Streetwear designers can collaborate with luxury fashion brands to create unique and high-end products that appeal to both the streetwear and high-end fashion markets.
- Outerwear
- Luxury outerwear brands can collaborate with designers to create new and unique twists on classic designs, like adding unconventional design elements or streetwear-inspired accents.
