Deconstructed Technical Winterwear

Canada Goose Taps Feng Chen Wang & Xu Chen for a 12-Piece Range

Canada Goose is collaborating with London-based designer Feng Chen Wang and artist Xu Zhen for a line of outerwear and knitwear. The collection uses Zhen’s artwork as a focal point, deconstructing popular Canada Goose silhouettes with distinctive tailoring and oversized proportions. The line uses neon green, dark green, brown, and eggshell tones, spotlighting the jacket offerings as the main piece of each outfit. Wang’s lived experiences are embodied throughout the collection with each unique design element, and Zhen’s artwork finds a place in each piece.

The Canada Goose label has also debuted new skirts and woven pants along with a footwear collaboration for the Fall 2022 season. The collaborative 12-piece capsule boasts highly functional and fashion-forward winterwear and will release in late 2022.

Image Credit: Canada Goose

Deconstructed Winterwear
Opportunity to explore unique design elements and distinctive tailoring for winterwear
Art-inspired Collections
Incorporating artworks into fashion collections to offer unique aesthetic value
Functional Fashion
Increasing demand for highly functional and fashion-forward winterwear

Sectors Adopting This

Fashion Industry
Innovative collaboration between artists and designers in the fashion industry can provide unique products with high aesthetic value
Art Industry
Cooperation between fashion brands and artists can drive sales and promote their works globally
Outdoor Apparel Industry
Incorporating innovative design elements and functionality in winterwear to cater to the evolving demands for outdoor apparel
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 85%
Freshness 13%