The new video search engine 'Can I Stream It' promises to be an essential service for anyone that uses the web to watch movies. The search engine lets you see when you can stream a movie, and if it isn't available, it provides links to other sources like iTunes or Hulu.
The 'Can I Stream It' search engine, built by UrbanPixels, arose out of a need to quickly find links to streaming content. Bookmark this site and never have to troll the Internet looking for a link to Ernest Does Africa ever again.
Implications - Consumers are eager for services that make sense of the vast amount of information available on the web. 'Can I Stream It' taps into this desire by allowing consumers the ability to easily find the movie that they're looking for. Companies should consider how they can make sense of the contents of the web for a particular group.