Team rider Shin Sanbongi works in collaboration with adidas Skateboarding and has been a partner since 2020 -- this time around, the duo launched a new Campus ADV sneaker model. This marks the second collaborative shoe between the shoe and it takes his admiration of skateboarding and blends it together with elements of football.
The sneaker is made using a black leather material across the upper and detailed with contrasting details in Collegiate Green. It can be seen making up the 80s tongue, the Three Stripes stitching along the sides of the shoe, and the back tabs. It is also made with the brand's wear-away technology to showcase the deep green underlaying details that rest underneath.
Image Credit: adidas
Key Themes Behind This Trend
- Green Undertone Sneakers
- Opportunity for sneaker brands to incorporate eco-friendly materials and processes in the production of sneakers.
- Skate-football Hybrid
- Potential for innovation in the creation of sportswear that combines elements of different sports.
- Wear-away Technology
- Opportunity for brands to use wear-away technology to create unique designs and patterns on sneakers and other apparel.
Where This Applies
- Athletic Footwear
- Innovation opportunities for athletic footwear brands looking to create unique, hybrid designs that cater to the needs of skaters and football players.
- Sustainability
- Opportunities for sustainable fashion brands looking to produce more eco-friendly sneakers and other apparel.
- Sports Apparel
- Opportunities for sports apparel brands to incorporate new technologies and design elements, such as wear-away technology, into their products.
