Neutral-Toned Lifestyle Shoes

New Balance Unveils the '2002R' Silhouette in 'Calm Taupe'

New Balance's iconic '2002R' silhouette is receiving the 'Calm Taupe' treatment after a series of new colorways for the model were recently announced. The 'Calm Taupe' colorway uses the brand's signature beige shade on the suede overlays, pairing that with the 'Angora' tones on the mesh base. The sneaker also boasts metallic silver accents on the heel and toebox, while the midsoles opt for a two-toned look that fuses a cream shade with a cleaner white near the front.

The sneaker is finished with a dark black rubber outsole that contrasts the overall neutral appearance of the shoe. Interested consumers that are looking to purchase a pair of the New Balance '2002R' sneakers in 'Calm Taupe' can head over to the brand's website.

Image Credit: New Balance

Neutral-colored Footwear
Neutral-toned shoes are emerging as a disruptive fashion trend, opening opportunities for new designs and styles in the footwear industry.
Eco-friendly Shoe Materials
Sustainable, eco-friendly materials for shoe production offer innovative disruption opportunities to create environmentally-conscious footwear.
Athleisure Wear Expansion
The growing popularity of athleisure wear presents opportunities for innovative designs and product development to cater to consumers' evolving needs.

Where This Applies

Athletic Footwear Industry
This trend of neutral-toned shoes offers the athletic footwear industry potential for expansion and increased investments in innovative designs.
Apparel Industry
The increasing popularity of athleisure wear highlights the need for the apparel industry to adapt to new trends and innovate their product lines.
Sustainable Fashion
Growing consumer awareness of sustainable materials has created market opportunities for eco-conscious brands to innovate and dominate the fashion industry.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 55%
Freshness 14%

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