Quirky Camouflaged Furniture

i29's Buzz Wire Collection is Designed for Students With ADD

It is pretty much agreed that nurture plays just as big of a role as nature in our upbringing; therefore, designs like the Buzz Wire furniture collection are important to cultivate an environment that is tailored to certain individual needs. In this case, the Buzz Wire collection addresses the difficulties children with attention deficiency disorder face in regards to activities that require a certain level of concentration.

Designed by Dutch architects i29, the Buzz Wire collection is a set of public school furniture that has been inspired by the iPad and iPhone game of the same name. Essentially, Buzz Wire! is a concentration game in which the player has to tilt his screen to keep a little dot on a wire or else set off a loud buzzer.

The Buzz Wire collection expresses this same movement, which makes the children concentrate on their environment to see how the modular furniture should be used.

Tailored Environments
Designs like the Buzz Wire collection show the importance of tailored environments to cater to individual needs.
Game-inspired Design
The Buzz Wire collection demonstrates the potential for game-inspired design to be used in non-gaming applications.
Concentration Stimulus
The Buzz Wire collection highlights the potential for furniture design to serve as a concentration stimulus for those with attention disorders.

Sectors Adopting This

Education
The Buzz Wire collection is designed for public schools, highlighting the potential for innovative furniture design in the education sector.
Furniture
The Buzz Wire collection demonstrates the potential for game-inspired, modular furniture design to be used in non-gaming applications.
Mental Health
The Buzz Wire collection highlights the potential for innovative furniture design to aid those with attention disorders, signaling disruptive innovation opportunities in the mental health industry.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 28%
Activity 44%
Freshness 8%