Burberry has designed this exclusive trench coat for concept store Colette. The design is a basic, classic trench coat with a bit of a hidden twist. Underneath the collar, Burberry added in their signature print covered in gold metal studs.
Burberry's trench coat for Spring/Summer 2010 is an awesome way to add some edge to a classic look. The trench coat will be available exclusively at Colette starting February 22nd.
Implications - The Burberry’s trench coat for spring/summer 2010 excellently blends the high-end fashion style that the brand has become known for with a rougher punk aesthetic. I think that this unlikely combination really works to keep the Burberry line fresh. What are your thoughts? Leave them below.
What Makes This Trend Stand Out
- Trench Coat Innovation
- The collaboration between Burberry and Colette showcases an innovative twist on the classic trench coat, incorporating the brand's signature print covered in gold metal studs.
- High-end Punk Fashion
- The Burberry trench coat for Spring/Summer 2010 combines high-end fashion with a punk aesthetic, presenting an opportunity for disruptive innovation in the luxury punk fashion sector.
- Concept Store Collaborations
- The partnership between Burberry and Colette highlights the trend of collaborations between luxury fashion brands and concept stores, paving the way for potential disruptive innovation in the retail industry.
Sectors Adopting This
- Fashion
- The collaboration between Burberry and Colette in designing a studded collar trench coat exemplifies a disruptive innovation opportunity within the fashion industry.
- Luxury Goods
- The incorporation of gold metal studs in Burberry's trench coat presents a disruptive innovation opportunity in the luxury goods market, appealing to consumers seeking unique and edgy designs.
- Retail
- The concept store collaboration between Burberry and Colette signifies a disruptive innovation opportunity within the retail industry, emphasizing the rise of exclusive partnerships and curated shopping experiences.
