Browns' activewear line is its largest collection yet, boasting fan-favorite names like Nike, Moncler, Versace, adidas and Converse.
Browns is known for its diverse and fashionable collection, as it retails both high-end designers and affordable brands. Offering something for everyone, this activewear line expansion ranges from designer windbreakers, to practicality-focused running shoes. One of the standouts from this line include the two-piece workout kit from Versace, which features a luxe sports bra and leggings combo. Both of these items feature the brand's luxe logo stamped throughout. Another standout includes the vivid red biking shorts, which can be used at the gym, or paired with an outfit.
The line is available in-store and online.
Image Credit: Browns
Key Themes Behind This Trend
- Diverse Activewear Collection
- Opportunity for brands to offer a wide range of activewear options that cater to different tastes and budgets.
- Designer Collaborations
- Potential for designers to partner with activewear brands to create unique and fashionable activewear pieces.
- Versatile Workout Attire
- Emerging trend of activewear that can transition seamlessly from the gym to everyday wear.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunities lie in the expansion of activewear offerings by fashion retailers, catering to both luxury and affordable brands.
- Sportswear Brands
- Opportunity for sportswear brands to collaborate with high-end designers to create exclusive activewear collections.
- Online Retail
- With the availability of the activewear line both in-store and online, there is potential for online retailers to capitalize on the demand for diverse activewear options.
