Muddy Suede-Covered Sneakers

Nike Teases Imagery for a New Air Force 1 With Brown Hairy Suede

Nike introduces the Air Force 1, the sneaker giant’s favorite shoe to modify, in a new autumn-ready brown hairy suede and green combination. The sneaker boasts a brown mesh base with muddy brown suede overlays that extend to the toe cap, heel, and laces.

A speckled black design covers the tongue, lining, and laces for contrast against the earthy tones of the uppers, and the Swoosh has been dipped in a forest green color. The shoe rests on a modified Air Force 1 sole unit, while the Nike branding on the tongue has been splashed with brown.

The Nike Air Force 1 in the new brown hairy suede colorway launches in the coming weeks on the Nike website.

Image Credit: Nike

Autumn-ready Footwear
Opportunity for footwear brands to experiment with earth tones and natural textures.
Sustainable Sneakers
Opportunity for shoe manufacturers to explore using alternative materials like natural suede and reduced synthetic fabrics.
Customizable Comfort
Opportunity for sneaker brands to offer more customizable options through collaborations with artists, designers, and influencers.

Sectors Adopting This

Footwear
The footwear industry can benefit from incorporating autumn color palettes and textures into new product launches.
Sustainable Manufacturing
The manufacturing industry can benefit by exploring innovations in sustainable materials for sneakers.
Collaborative Retail
The retail industry can benefit by exploring collaborations with influencers and artists to offer more on-site customization options.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 18%
Freshness 14%