Bold Currency-Imitating Architecture

Robin Stam Builds Real Versions of the Bridges on the Euro

The illustrated bridges on the Euro are a not-too-subtle metaphor regarding the bridging of different European currencies back in 2002 to create the single-minded Euro. Each Euro note features a different bridge ranging in color and architectural style. However none of these bridges existed -- until now.

Artist Robin Stam has decided that the metaphor presented by the Euro would be a lot more applicable if these bridges actually existed. So he decided to build a series of bridges around Europe that imitate the illustrated bridges. After several years of hard work, Stam's bridges are nearly completed. Their design ranges in style from Roman to Gothic to Renaissance to Baroque. Their vibrant colors might seem strange and unnatural in an urban setting, but they're exactly how they appear on the colorful Euro counterpart.

Stam's simple idea is a wonderful way to celebrate the unity of the European Union while simultaneously celebrating the continent's lush architectural history.

Currency-themed Architecture
Opportunity to create buildings and landmarks based on currency designs to celebrate country's identities
Metaphorical Building Design
Opportunity to design and build structures based on metaphors, emphasizing the ideas and traditions of a region
Artistic Infrastructure
Opportunity to create infrastructure that doubles as public art, showcasing creativity while serving practical purposes

Sectors Adopting This

Architecture
Innovative architects can create unique and visually stimulating buildings that celebrate the identity of a region
Tourism
Opportunity to use unique and visually appealing landmarks to attract tourists and generate revenue for a region
Art
Opportunity for artists to create large-scale public art installations that serve practical purposes such as bridges and other infrastructure
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 7%
Freshness 8%