With spring just around the corner, Vasque Trail Footwear has debuted the new BREEZE AT GTX—an all-terrain, waterproof hiking boot to suit all your outdoor needs. The new footwear is being launched early exclusively at REI until April 2020.
Available in both men and women's styles, the BREEZE AT GTX was designed to withstand the elements to provide all-around protection. Made with a 2mm waterproof nubuck leathers and a GORE-TEX waterproof and breathable membrane seal, you can successfully weather any storm. Moreover, the Vasque-exclusive Vibra Contact Grip with Megagrip compound outsoles ensures you have substantial traction on varied terrain while the ATC midsoles with EVA cushioning pods will enhance your comfort for all-day support.
Image Credit: Vasque
Why This Trend Is Growing
- Waterproof Hiking Boots
- Disruptive innovation opportunity: Develop advanced materials and technologies to create even stronger and more durable waterproof hiking boots for outdoor enthusiasts.
- All-terrain Footwear
- Disruptive innovation opportunity: Integrate smart technologies into all-terrain footwear to enhance performance and provide real-time feedback for hikers.
- Gender-inclusive Outdoor Gear
- Disruptive innovation opportunity: Design and produce inclusive outdoor gear that is customizable and caters to the specific needs of both men and women hikers.
Industries Being Reshaped
- Outdoor Retail
- Disruptive innovation opportunity: Implement augmented reality (AR) solutions in outdoor retail spaces to enrich the shopping experience and allow customers to virtually test the products.
- Sporting Goods
- Disruptive innovation opportunity: Incorporate sustainable materials and eco-friendly manufacturing processes in the production of sporting goods, including hiking boots, to cater to environmentally-conscious consumers.
- Wearable Technology
- Disruptive innovation opportunity: Integrate IoT (Internet of Things) capabilities into hiking boots to track and monitor hikers' biometrics, location, and emergency situations for enhanced safety and convenience.
