London Fashion Week favorite Stella McCartney has partnered with Adidas for a newly designed Ultra Boost sneaker. Displaying one of Adidas' most famed silhouettes, the sneaker now displays the chic touches of the British designer.
The new Ultra Boost sneaker follows the release of the Stella McCartney x Adidas Spring/Summer 2016 collection. It features a Primeknit upper in a blue and white colorway and is constructed with a sole support system exclusive to the Stella McCartney line. Much like the BOOST runners, the newly designed sneaker is outfitted with a molded synthetic and mesh midfoot cage which provides optimal support that improves performance.
The co-branded couture sneaker is finished off with pink laces and a tan tongue tab segment.
Why This Trend Is Growing
- Co-branded Sneakers
- Opportunity to collaborate with popular fashion designers on limited-edition sneaker releases.
- Fashion-tech Collaborations
- Potential for fashion and technology brands to come together and create innovative footwear.
- Performance Enhancing Sneakers
- Growing demand for sneakers that offer both style and advanced performance features.
Industries Being Reshaped
- Fashion
- Fashion brands can explore partnerships with athletic companies to create unique and stylish sneakers.
- Sportswear
- Sportswear companies have the opportunity to collaborate with high-end fashion designers to create trendy and performance-driven footwear.
- Footwear
- Footwear industry can focus on developing innovative technologies to enhance both style and performance attributes of sneakers.
