Book Works works in collaboration with adidas Originals to add some details to the notable Campus sneaker model that originally launched back in the 70s. Retaining the retro looks, the shoe has a low-cut design that is made for the courts, as it was originally made to be a basketball shoe.
Now, the latest model draws inspiration from jazz music culture and the deep passion of music. This can be seen through the three stripes in an archival look in a stealthy black color. It sits on top of a blended Bold Blue and Collegiate Green base foundation. All of this rests on a creamy midsole foundation and branding details can be see in gold tints.
Image Credit: adidas Originals
What's Driving This Trend
- Jazz-inspired Sneakers
- Opportunity for collaboration between footwear and music industries for innovative and trendy product designs.
- Retro Revival Footwear
- Market gap for reintroducing vintage designs into the modern fashion scene.
- Low-cut Sports Shoes
- Potential for athletic footwear companies to innovate on low-cut designs and performance features.
Who This Affects Most
- Footwear
- Opportunity for footwear companies to collaborate with other industries and revive classic designs.
- Music
- Opportunity for music industry to leverage its cultural influence and collaborate with footwear companies.
- Sports and Athletics
- Potential for sportswear companies to innovate on low-cut performance footwear designs and technologies.
