London-based retailer Hostem has created an in-house lookbook for fall/winter 2010, specifically blurring out all of the models' faces in the photo shoot.
As the retailer carries a wide range of fashion labels, blurring out the models' mugs will dedicate more focus on the clothing items. Each garment worn plays with a color palette of distinct blacks, navy, gray or dark brown. Check out the featured gallery to see the Hostem fall/winter 2010 lookbook.
Implications - Shocking advertising (shockvertising) is an ideal way for companies to attract the attention of a wide audience. By presenting an everyday product in a way that is innovative and attention-grabbing, a business and its product immediately seem groundbreaking and interesting.
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