London-based retailer Hostem has created an in-house lookbook for fall/winter 2010, specifically blurring out all of the models' faces in the photo shoot.
As the retailer carries a wide range of fashion labels, blurring out the models' mugs will dedicate more focus on the clothing items. Each garment worn plays with a color palette of distinct blacks, navy, gray or dark brown. Check out the featured gallery to see the Hostem fall/winter 2010 lookbook.
Implications - Shocking advertising (shockvertising) is an ideal way for companies to attract the attention of a wide audience. By presenting an everyday product in a way that is innovative and attention-grabbing, a business and its product immediately seem groundbreaking and interesting.
What's Driving This Trend
- Blurred Faces
- Using blurred faces of models in advertisements or lookbooks to draw more attention to the clothing items and to create a unique and innovative aesthetic.
- Shockvertising
- Using innovative and attention-grabbing advertising techniques to make a product seem groundbreaking and interesting.
- Monochromatic Color Palettes
- Using monochromatic color palettes in fashion designs to create a bold and cohesive look, drawing more attention to the clothing items.
Who This Affects Most
- Fashion Retail
- Fashion retailers can utilize blurred faces and monochromatic color palettes to create a unique aesthetic and draw more attention to their clothing items.
- Advertising
- Advertising industries can utilize shockvertising techniques to create innovative and attention-grabbing campaigns for everyday products.
- Design
- Designers can incorporate monochromatic color palettes into their creations to create a bold and cohesive look, drawing more attention to the clothing items and accessories.
