The Hostem Fall/Winter 2010 Lookbook Will Leave You in a Haze

 - Sep 3, 2010   Updated: Aug 17 2011
References: hostem & hypebeast
London-based retailer Hostem has created an in-house lookbook for fall/winter 2010, specifically blurring out all of the models' faces in the photo shoot. 

As the retailer carries a wide range of fashion labels, blurring out the models' mugs will dedicate more focus on the clothing items. Each garment worn plays with a color palette of distinct blacks, navy, gray or dark brown. Check out the featured gallery to see the Hostem fall/winter 2010 lookbook.

Implications - Shocking advertising (shockvertising) is an ideal way for companies to attract the attention of a wide audience. By presenting an everyday product in a way that is innovative and attention-grabbing, a business and its product immediately seem groundbreaking and interesting.