Model Yumi Nu has launched a new size-inclusive fashion label called Blueki in an effort to make stylish clothing accessible to plus-size individuals. Yumi Nu, who has an extensive portfolio of modeling experience, has notably worked with some of fashion’s biggest names. However, Nu identified the lack of high-quality, plus-size-friendly garments available for people like her within the industry and launched Blueki “to guarantee that anyone of any size will be able to own long-lasting, timeless pieces made with care.”
Blueki offers products in sizes XXS to 6XS, providing consumers with a wide range of fall-ready knitwear that is designed to fit every body perfectly. Standout pieces include lace-up corset tops, long-sleeved T-shirts, and knit maxi-length dresses.
Blueki is now available in on the brand’s official website.
Image Credit: Blueki
What's Driving This Trend
- Inclusive Apparel
- Opportunity for brands to create size-inclusive clothing lines and cater to a wider audience.
- Sustainable Fashion
- Focus on creating long-lasting, timeless pieces made with care to reduce waste and encourage circular fashion.
- Fall-ready Knitwear
- Knitwear is a versatile trend, and opportunity for design innovation in creating fall-appropriate fashion.
Who This Affects Most
- Fashion
- Brands can leverage inclusive apparel lines and sustainable practices to reach new audiences.
- Retail
- Retailers can offer a wider range of sizes and materials to appeal to their customers and encourage loyalty.
- Textile Manufacturing
- Opportunity for textile manufacturers to innovate their materials to cater to sustainable fashion and create new, efficient production methods to support inclusive apparel lines.
