Blue Tansy is the main active ingredient in Om Organic's Blue Azul Soothing Cleansing Emulsion. Blue Tansy is a highly anti-inflammatory oil that treats red, itchy, irritated, or fragile skin. The ingredient is also known as Moroccan chamomile. Om Organics' plant-based formulation aims to soothe skin with "a rich and creamy raw emulsion that removes impurities." The brand flags that its offering is free of soap and emulsifiers.
The Blue Tansy in the Blue Azul Soothing Cleansing Emulsion is joined by other herbal ingredients that strengthen its efficacy in softening, hydrating, and refreshing one's skin. Rosehip Oil nourishes the skin while reducing dark spots and the visibility of scars. It does this because it is rich in vitamins, antioxidants, and essential fatty acids. Horse Chestnut, on the other hand, has "strong wound healing, antioxidant, and anti-inflammatory properties."
Image Credit: Om Skin
Why This Trend Is Growing
- Herbal Skincare
- Opportunities for incorporating natural and botanical ingredients into skincare products, and creating formulations that offer healing and soothing properties.
- Anti-inflammatory Formulations
- Developing products that contain anti-inflammatory ingredients, such as Blue Tansy oil, to improve skin health and combat irritation.
- Soap-free Cleansers
- Opportunities to innovate and create gentle, soap-free cleansers that do not strip the skin of its natural oils and hydration.
Industries Being Reshaped
- Beauty and Skincare
- Companies can develop skincare products that incorporate natural and botanical ingredients in formulations that address specific skin concerns and offer therapeutic benefits.
- Wellness
- Wellness-focused companies can create products that promote self-care through natural ingredients and formulations that soothe and heal skin conditions.
- Alternative Medicine
- Opportunities for natural and alternative medicine companies to develop and promote skincare products that use herbal ingredients to promote skin health and wellness.
