Fall-Ready Sleek Tonal Sneakers

Nike's Air Max Plus Gets a New Black Reflective Colorway

Just in time for the Fall season rolling in around the corner, Nike introduces a new sleek colorway of the Air Max Plus sneaker model to join the roster with the Black Reflective iteration. The new shoe is made with a raised shell cage that is detailed with bright material.

This is inspired by the brand's Triple Black colorway and it is made from a mesh base foundation. It is then accented with nubuck and patent leather on the top to create the shining coat. The heel counters are marked with branding that reads "TN AIR" in the classic palette of black, red, and yellow. The shoe all rests on top of a classic black outsole to round it all out.

Image Credit: Nike

Tonal Sneakers
Opportunity to create new colorways for popular sneaker models and explore innovative mixing of materials.
Reflective Details
Opportunity to incorporate reflective materials in new and unique ways to enhance footwear design.
Brand Collabs
Opportunity to partner with high-end fashion brands to create limited edition colorways and designs.

Industries Being Reshaped

Footwear
New colorways and materials can disrupt the market by providing unique and fresh options for consumers.
Fashion
Reflective details can be incorporated into clothing and accessories beyond footwear, creating wide-reaching innovative design opportunities.
Marketing and Advertising
Brand collabs can drive hype and demand, while showcasing the collaborative creative abilities of multiple brands.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 14%
Freshness 14%