The Du Juan 'Black Movie' editorial in Numero China #2 Magazine is gothically irresistible. Du Juan embraces the persona of a dark exotic beauty as it portrays the essence of a story that is deeply tragic and romantic.
Photographed by Sofia Sanchez and Mauro Mongiello, the spread features dark lighting and plenty of shadows, generating an eerie feel to its audience. Check out the featured gallery to see these interesting images for yourselves.
Implications - Consumers respond well to photo shoots which evoke a cinematic feel because they associate movies with escapism, which provides consumers with distractions as well as a sense of euphoria. Corporations looking to create effective media campaigns may consider also invoking a cinematic feel as consumer demand for such content is always high.