"Beauty is simplicity with a dash of daring." Bernard Sassman lived those words.
The result of this aesthetic philosophy is the creation of his jewelry that is admired and coveted around the world. He made jewelry from black coral, which was broken off naturally and not harvested, until his death last year. Each piece made while he was alive was signed by Passman and are sold only at Passman Galleries.
Implications - Many consumers today seek out easily accessible ways to bring them closer with nature or the environment. Urban consumers are attracted to products that boast natural or environmental qualities through which they can restore their weakening relationship with the planet. Businesses that embrace the great outdoors and biodiversity within their product and concepts will fare well in today's metropolitan society.