The recently released Black Apple FW11 Collection for men showcases its up-and-coming styles in a tough urban lookbook. Shot by William Yan the collection portrays a variety of twenty-something men wearing street-inspired ensembles and brooding, pensive expressions. The black and white photographs assign the lookbook a certain vintage quality.
Notwithstanding its presentation, the Black Apple FW11 Collection offers a wide range of cold weather essentials including outerwear, denim, t-shirts and sweaters that are all inspired by the economic crisis New Yorkers experienced almost forty years ago in 1977. With its slightly dark appearance, the collection will likely be a hit amongst those who express themselves through fashion.
Implications - Businesses with products inspired from a historic event or period in time will benefit by appealing to consumers on a personal level. Consumers will be more inclined to invest in products with which they share an emotional or individual connection.