The Bjorn Borg SS 2011 Campaign takes group pictures of a vivacious and energetic posse.
This gang shows off the new line of colorful underwear, sportswear & accessories. Vibrant hues and trippy patterns in comfy cotton basics are fit for this youthful crew. In flirtatious and playful poses, the group is all smiles for the camera. This cheerful bunch makes for a fun-spirited Bjorn Born SS 2011 Campaign.
Implications - This party pictorial evokes emotions of energy and pleasure when seeing these young models frolic in front of the camera. Consumers are drawn to these types of advertisements due to their energetic nature. Companies would be wise to consider how to infuse their products with a contagious vitality that makes a design impossible to resist.