British shoe brand Bionda Castana has collaborated with fashion illustrator and graphic designer Sonia Hensler for its Fall/Winter 2013 campaign. For its advertising, the luxury label chose a different look from traditional photography by using Hensler's artistic illustrations.
Bionda Castana is known for its detail-oriented and elegant style. The purpose of this campaign is to show the details of shoes and emphasize the 'handmade' concept. UK based-artist Sonia Hensler displayed the minute details that make each shoe individual and desirable.
In some of illustrations, the shoes are used above the head of women silhouettes. This is an ingenious method to show the passion for shoes every women feel inside.