Swimwear editorial 'Bikini B*tch,' photographed by Rachel Saddedine for French cult women's magazine Fluide.G, has taken a new approach to getting women excited about this summer's bathing suits. Featuring male models for its August 2012 issue, this is an unexpected turn for editorials that has many people excited. This time of year, when magazines are flooded with airbrushed, stick-thin teenage models in the season's newest bathing suits, Fluide.G offers a pleasurable experience with its bikini-clad boys.
If the smart, vibrant accessorizing by stylist Linda Felinger looks good on men, then surely it will look good on the fairer sex. Set against a scenic beach backdrop with airy light, the models stand out in neons, pink leopard prints, wraps and hints of gold.
What's Driving This Trend
- Gender-inclusive Fashion Shoots
- Opportunity for brands to challenge societal norms and embrace gender diversity in fashion advertising.
- Alternative Swimwear Editorial
- Chance for magazines to differentiate themselves by featuring unconventional models and swimwear styles.
- Bold Styling Choices
- Emerging trend of vibrant accessories and unique fashion combinations that can inspire new fashion lines.
Who This Affects Most
- Fashion
- Brands can disrupt the industry by pushing boundaries and featuring diverse models in their campaigns.
- Magazine Publishing
- Opportunity for magazines to stand out by showcasing alternative and inclusive swimwear editorials.
- Accessories
- Potential for accessory brands to capitalize on the trend of bold styling choices and vibrant fashion combinations.
