For the most recent issue of Madame Air France, photographer Marcin Tyszka shot alluring model Beth Edwards dressed up in mod office-appropriate garments. The shoot focused on a revival of mod trends for the fall season.
As Madame Air France attempts to predict the fashion crazes for the up-and-coming fall season, stylist France de Jerphanion dressed Edwards up in free-flowing chiffon blouses with puffy sleeves, poka-dot printed dresses, snakeskin trench coats and masculine business suits. Edwards even adorned a pair of white platform sneakers that are reminiscent of the Spice Girl craze in the late 90s. In keeping with the mod theme, hair stylist Federico Ghezzi kept Edwards' hair lightly curled with beachy waves and a blunt straight across bang. Makeup artist Silver Bramham kept Edwards' look neutral with a stark focus on making her eyes pop.
What Makes This Trend Stand Out
- Mod Fashion Revival
- There is an opportunity for designers and retailers to tap into the mod trend and create stylish office-appropriate garments for the fall season.
- Poka-dot Prints
- Fashion brands can explore the resurgence of poka-dot prints and incorporate them into their collections for the upcoming fall season.
- 90s Nostalgia
- There is potential for brands to capitalize on the 90s nostalgia trend by bringing back iconic elements like platform sneakers and embracing the Spice Girl craze.
Sectors Adopting This
- Fashion Design
- Fashion designers can leverage the mod trend to create new and innovative designs for office-appropriate clothing.
- Retail
- Retailers can cater to the mod trend by offering a wide range of mod-inspired garments for customers looking to update their fall wardrobes.
- Cosmetics
- Cosmetic brands can align their products with the mod trend by focusing on neutral makeup looks with a touch of boldness to complement the style.
