Those looking for a comfortable footwear option to sport throughout the warmer months of the year might just find what they're looking for in the new Nike 'Benassi' slip-on sandals.
The revitalized slides come in three different colorways: black, white, and cream. On each of these colorways, the brand's iconic Swoosh logo is included in a matching imprint, however six differently colored stick-on logos come with them. This enables consumers to adjust the colorway to their personal preference, and even switch it up later if they grow bored with it.
The selection of sandals is set to release on February 15th, from Nike retailers, the brand's in-store locations, as well as online. All of the sandals are priced at $45 USD each.
Image Credit: HYPEBEAST
What's Driving This Trend
- Customizable Slip-on Sandals
- Opportunity for personalized footwear options that allow consumers to tailor their style.
- Revitalized Slides
- Opportunity to provide updated versions of classic footwear styles to meet modern consumer demand.
- Stick-on Logos
- Opportunity to offer interchangeable brand logos for customizable product branding.
Who This Affects Most
- Footwear
- Disruptive innovation potential to create customizable and personalized footwear options for consumers.
- Fashion
- Opportunity to meet consumer demand for versatile and customizable fashion items.
- E-commerce
- Potential for online retailers to offer personalized product customization options.
