The B-EAST Sneaker Collection is the latest release from the popular streetwear brand Balmain which is creatively headed by Olivier Rousteing. To spread the word (and visuals) to the public about the design-forward B-EAST range, the label tapped the popular contemporary culture and lifestyle platform Hypebeast for a lookbook and an eclectic visual campaign that spotlights aesthetic and functionality.
Like many contemporary footwear capsules nowadays, the B-EAST Sneaker Collection draws inspiration from "the chunky aesthetic of ’90s dad shoes." Yet a very strong futuristic element is infused within the design of the uppers through the "use of mixed materials and luxe-detailings." One of the most noticeable features in Balmain's new offerings is the chunky outsole which draws inspiration from animal claws.
Image Credit: Balmain, <a rel='nofollow' href='https://hypebeast.com/2023/1/balmain-b-east-sneaker-collection-campaign-video-release-info'>hypebeast</a>, <a rel='nofollow' href='https://us.balmain.com/en/men/sneakers/b-east/?utm_source=BEast_HBm_US&utm_medium=social&utm_campaign=BEast_HB_Dec22'>us.balmain</a>
What's Driving This Trend
- Animal-inspired Sneakers
- Opportunity to infuse futuristic elements into classic designs by drawing inspiration from the animal kingdom.
- Mixed Material Sneakers
- Opportunity to experiment with combining different materials to create unique sneaker designs.
- Chunky Outsole Sneakers
- Opportunity to draw inspiration from unconventional sources, like animal claws, to create eye-catching designs.
Who This Affects Most
- Fashion Industry
- Fashion brands can look to the animal kingdom and unconventional sources to create innovative and eye-catching designs for their products.
- Footwear Industry
- Footwear companies can experiment with mixing different materials and integrating chunky outsoles into their designs, as seen in Balmain's B-EAST collection.
- Marketing and Advertising Industry
- Marketing and advertising agencies can tap into popular culture and lifestyle platforms like Hypebeast to spread the word about innovative sneaker collections like the B-EAST line from Balmain.
