Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Be Tanned by Greg Lotus Features Two Pale Poster Girls

 - May 11, 2011
References: greglotus & fashioncopious.typepad
With an editorial name like Be Tanned by Greg Lotus, one might expect bronzed models; but in fact, the stars of these spreads have fair complexions that are anything but square.

Sporting rigid triangular hairstyles, Alexa Yudina and Emily Wake are the eccentric spokeswomen for sun safety, sporting wacky hats and flowing robes over bikinis that mask much of the effect of ultraviolet rays.

The May 2011 Vogue Italia piece fully states "Be tanned and fit," and captures the two peculiar subjects amidst some sort of seaside sport. Bouncing a ball between them and armed with bats and rackets, the pair are quite the sight to see below the solar spotlight. Be Tanned by Greg Lotus serves up style that offers shade.